Digital Marketing

SEO Case Studies

1 – Roofing:

Challenges

1. Highly Competitive Local Market – Competing against other roofing contractors and large franchises in the area.
2. Low Initial Search Visibility – The company had minimal keyword rankings and was not appearing in the Top 10 for key service-related searches.
3. Balancing Google & Bing Optimization – While rankings on Google improved steadily, Bing rankings needed further optimization.

SEO Strategy Implemented

• Localized Keyword Strategy – Focused on geo-targeted service keywords like “roof repair near me” and “best roofing contractor in…” to attract local homeowners.
• Google My Business (GMB) Optimization – Strengthened Google Local rankings by improving GMB profile completeness, customer reviews, and location-based service pages.
• Technical SEO & Website Enhancements – Improved page speed, structured data, mobile responsiveness, and schema markup to boost search rankings.
• AI-Powered Competitive Analysis – Used AI insights to analyze competitor rankings, identify keyword gaps, and refine content strategy.
• Content Marketing Strategy – Created roofing guides, blog posts, and service pages focused on common homeowner concerns and search queries.
• Backlink & Local Citation Building – Acquired relevant backlinks from home improvement directories, roofing blogs, and industry-related websites.

Results & Performance Metrics

1. Significant Improvement in Local & Organic Rankings

• Total Earned Rankings: Increased from 0 to 50+ ranked keywords, with continuous upward growth.
• Top 10 Rankings Growth:
  • A large number of targeted keywords are now in the Top 10, ensuring higher visibility in organic search.
  • Keywords moved from beyond the Top 100 into the Top 20 and Top 10, driving increased local traffic.

2. SEO Performance & Lead Generation Impact

• Estimated Organic Traffic Value: $44,625, showcasing the impact of organic search traffic on lead generation.
• Potential SEO Growth Value: $54,000, indicating additional revenue potential with continued optimizations.
• Task Completion Rate: 100%, with 35 completed SEO tasks, covering content creation, technical fixes, and local SEO improvements.

3. Improved Google & Bing Search Performance

• Google Success – Achieved high-ranking positions in Google, improving visibility for homeowners searching for roofing services.
• Bing Rankings Growth – While Google rankings showed strong improvement, Bing search rankings continued to develop but needed further refinements.
• Higher Engagement & Leads – Increased contact form submissions and phone call inquiries from potential roofing clients.

2 – Roofing:

Challenges

1. Strong Local Competition – The roofing industry is highly competitive, with multiple contractors and home service providers targeting the same search terms.
2. Limited Keyword Rankings at the Start – The business had zero visibility for roofing-related search terms before launching the SEO campaign.
3. Google-Focused Strategy – While Google rankings showed rapid improvement, Bing presence was minimal, indicating an opportunity for additional traffic growth.

SEO Strategy Implemented

• Localized Keyword Targeting – Focused on geo-specific roofing searches such as “roof repair near me,” “best roofing contractor in…” and “emergency roof replacement…”.
• Google My Business (GMB) Optimization – Enhanced Google Business Profile with complete service details, customer reviews, and location-based content.
• Technical SEO & Site Enhancements – Improved site speed, mobile usability, and schema markup to boost rankings.
• AI-Powered Competitive Analysis – Used AI-driven tools to analyze competitor search trends, optimize on-page content, and identify ranking gaps.
• Content Marketing Strategy – Published roofing blogs, service pages, and FAQs addressing common customer concerns and high-intent search queries.
• Backlink & Citation Building – Acquired roofing directory citations and backlinks from home improvement websites to strengthen domain authority.

Results & Performance Metrics

1. Strong Ranking Growth in a Short Timeframe

• Total Earned Rankings: Increased from 0 to 9+ ranked keywords, demonstrating fast SEO success.
• Top 10 Rankings Achieved:
  • Majority of targeted keywords entered the Top 10 rankings within months, leading to higher local search traffic.
  • Several keywords climbed from outside the Top 100 into the Top 20 and Top 10, showing strong optimization impact.

2. SEO Performance & Business Impact

• Estimated Organic Traffic Value: $7,500, representing the monetary worth of organic search visibility.
• Potential Ranking Value: $9,000, showcasing additional growth opportunities with continued SEO efforts.
• Task Completion Rate: 57%, with 82 total SEO tasks, covering content improvements, on-page SEO, and backlink building.

3. Google-Focused Success & Local Search Engagement

• Google Search Dominance – The company saw strong search performance on Google, with multiple roofing service keywords reaching the Top 10.
• Bing Optimization Needed – While Google traffic increased, Bing rankings were limited, showing an opportunity for further growth.
• Increased Client Inquiries – More website visits, quote requests, and phone call leads from organic search rankings.

3 – HVAC:

Challenges

1. Low Search Visibility – The business had limited rankings for targeted HVAC-related keywords.
2. Competitive Local Market – Competing against established HVAC providers in a dense geographic area.
3. Limited Organic Traffic – Minimal presence in search results was impacting lead generation.

SEO Strategy Implemented

• Targeted Keyword Optimization – Focused on high-intent local keywords such as “AC tune-up” and “AC tune-up near me.”
• On-Page SEO Improvements – Optimized meta titles, descriptions, and header tags for better relevance.
• Content Enhancement – Created locally optimized service pages and blog content tailored for HVAC maintenance and seasonal tune-ups.
• Backlink Building – Acquired high-authority local backlinks to improve domain credibility.
• Google My Business Optimization – Ensured the HVAC company appeared prominently in local map searches.
• AI-Powered SEO Analysis – Leveraged AI-driven insights to refine keyword strategies and track ranking fluctuations.

Results & Performance Metrics

1. Increased Rankings & Visibility

• Total Earned Rankings: Grew from 0 to nearly 30 rankings in under a month.
• Keyword Performance:
  • “AC tune-up” ranked #2 on Google and Google Local, while Bing and Bing Local showed #3 and #4 rankings.
  • “AC tune-up near me” saw improved rankings, securing #2 on Google and #8 on Bing.
• Ranking Distribution:
  • 15+ keywords secured a Top 10 ranking.
  • Additional rankings in Top 20, Top 30, and Top 40 further expanded search visibility.

2. Value & Performance Metrics

• Estimated Ranking Value: $20,750, based on organic keyword rankings.
• Potential Ranking Value: $29,000, indicating additional growth opportunities.
• Task Completion: 100% for monthly SEO tasks, ensuring full implementation of optimizations.
• Total Completed Tasks: 21, covering content updates, link-building, and technical SEO enhancements.

3. Traffic Sources & Distribution

• Google Dominates: The majority of rankings originated from Google.
• Bing Presence: Though lower than Google, Bing rankings showed steady growth.
• Target Location: United States, reinforcing a geographically focused SEO strategy.

4 – HVAC:

Challenges

1. Highly Competitive Local Market – Competing with well-established HVAC providers in the area.
2. Limited Online Presence – Needed better local SEO to appear in Google’s Local 3-Pack for high-intent searches.
3. Optimizing for Service-Based Queries – Targeting customers actively searching for water heater services rather than general HVAC-related searches.

SEO Strategy Implemented

• Local Keyword Optimization – Focused on high-intent service keywords like “water heater service” to rank in local searches.
• Google My Business (GMB) Optimization – Improved Google Business Profile, ensuring NAP consistency, customer reviews, and geo-relevant content.
• On-Page SEO Enhancements – Optimized meta descriptions, headers, and structured data for service pages.
• AI-Powered SEO Analysis – Leveraged AI-driven keyword research to identify ranking opportunities and competitor weaknesses.
• Content Marketing Strategy – Created blog posts, FAQs, and service pages targeting common customer concerns and search queries.
• Local Link Building & Citations – Acquired business listings and backlinks from local directories to strengthen domain authority.

Results & Performance Metrics

1. Dominant Local & Organic Search Rankings

• Total Earned Rankings: Increased to 35+ ranked keywords, showing strong upward growth.
• Keyword Performance:
  • “Water heater service” ranked #1 on Google and #2 in Google Local Pack, securing top local visibility.
  • Bing rankings also improved, indicating diversified search traffic growth.
• Ranking Distribution:
  • Strong presence in Top 10, Top 20, and Top 30 rankings, demonstrating a solid SEO foundation.

2. SEO Performance & Business Impact

• Estimated Ranking Value: $24,061, reflecting the current organic traffic’s revenue potential.
• Potential Ranking Value: $35,000, indicating further revenue growth opportunities.
• Task Completion Rate: 100%, with 64 completed SEO tasks, covering technical SEO, content creation, and local optimization.

3. Google Local Pack & Map Rankings

• Google Local Pack Success – Secured a Top 3 position, increasing visibility for service-based searches.
• Higher Customer Engagement – More phone call inquiries, quote requests, and appointment bookings from local search results.