While the core principle of ROI calculation is universal, there are different formulas and approaches used in SEO to estimate the value of conversions and account for different business models (e-commerce vs. lead generation).

Your Google Business Profile is completely free from Google. You should claim it because it gives you a lot of control over how your business looks online. It helps your business show up more in local searches and lets you talk to your customers—both the ones you already have and the ones you might get.…

While every business’s results can differ based on several factors, lots of data and success stories show that putting money into a solid SEO strategy can pay off big time in the long run.