It’s Imperative That You Claim Your Google Business Profile, Why?

If you’re not clear on what the Google Business Profile (GBP) does for your small business, this is it in a nutshell:

The Google Business Profile, refers to your business’s listing on Google Search and Maps to appear prominently when people search for local products and services.
It allows business owners to manage how their business appears on Google Maps and show up on Google Search results.

I’m at a loss as to why business owners don’t claim their profile (if you have, please continue to read to refresh your memory of its importance to your business’s Local SEO and how to enhance it).

Review the next 3 points as to why you should claim it, and even if you choose not to use it (why wouldn’t you??), claim it anyway.

But Imperative? Okay, so what’s the big deal?

► Your Google Business Profile is provided FREE OF CHARGE! It gives you immense control over how your business is presented online. It improves visibility in local search results, and allows you to engage with current and potential customers.

► You can ensure that your online information is accurate, builds trust and credibility, and allows you to respond to ALL reviews. You can claim and manage it yourself for free. But, opening a management account with NūbizSoho.com for your profile lets you unlock a range of enhanced benefits that will support your growth as a small business owner (more on this below).

► Listen carefully, if you don’t claim your profile, someone else can. This does happen, often by a competitor who then directs traffic to their product or service. Think about it, your profile that you ignore, could actually be sending prospects to your competitor.

How do you find and claim your Google Business Profile?

To find your profile, sign in to the Google account associated with your business and navigate to the GBP dashboard at “business.google.com/locations”. From there, you can find your business by searching for its name, selecting the correct one from a list, or using the Business Profile Manager. If you need to find your specific GBP ID or URL, go to “Business Profile Settings” from the three-dot menu on your dashboard and look for the relevant information under “Advanced Settings” or use the “Share” button in Maps. [per Google Gemini]

To claim your profile, which may be referred to as GBP, you first need to search for your business on Google Maps or Google Search and select it. If the profile is unmanaged, you will see a button to add or claim it, and you can then follow the instructions to add your business details and verify ownership.

If the profile has already been claimed, you can request ownership from the current manager through the GBP dashboard, or by searching for the business on Google, selecting “Own this business?”, and then clicking “Request access”. [per Google Gemini]

Once you have claimed your GBP, you can leave it at that and do nothing more as I mentioned earlier.

Claiming your GBP secures it, but you must set it up (optimize) and put it to work (manage it), in order to reap the most benefits.

So, after claiming, why should you consider paying for setup and management when your Google Business Profile is free?

Is it Worth Investing in Professional Management?

It all depends on how much value you place on the following:

Time Savings & Focus:
As a small business owner, you juggle many responsibilities.
Outsourcing the management of your Google Business Profile frees you to focus on core business operations. NūbizSoho.com‘s dedicated team stays on top of routine updates, customer reviews, and performance metrics, ensuring your profile is both current and engaging without you having to micromanage every detail.

Enhanced Local SEO & Visibility:
We know how to optimize your profile for local search.
We can fine-tune your business details, incorporate high-quality photos, post regular updates, and manage reviews to help you rank higher in search results. A well-optimized profile often means more foot traffic or online inquiries from customers actively seeking your services in your area.

Consistent and Professional Brand Presence:
We bring best practices from managing multiple accounts across different industries.
This experience enables us to maintain a consistent brand tone, accurate information, and professional quality imagery. Consistency builds trust, and trust often converts to customer loyalty and positive word-of-mouth.

Proactive Reputation Management:
When your profile is actively managed, customer feedback is handled quickly and professionally.
Responding promptly to reviews—both positive and constructive—shows that you care about your customers, further enhancing your reputation. Our tools and dedicated teams can monitor feedback in real time, helping to mitigate negative experiences before they escalate.

Data-Driven Insights:
With specialized analytics tools, our GBP managers can identify trends in customer behavior and engagement.
These insights inform your marketing strategy, demonstrating what works and where to pivot. Ultimately, it’s not just about having an online presence, but about using the available data to make informed decisions that drive growth.

Scalability & Adaptability:
If your business expands or your market shifts, we can adapt quickly.
We will update your profile, adjust strategies, and integrate new digital marketing trends much faster than you might be able to on your own, ensuring that your business remains competitive in a constantly changing digital landscape.

yes, it’s an Investment of added value

Overall, investing in NūbizSoho.com’s setup and management of your Google Business Profile is an investment in your brand’s digital reputation. It streamlines your online presence, improves customer engagement, and positions your business effectively within local search results, keeping you free to concentrate on delivering great products and/or services.

Sometimes the decision to partner with NūbizSoho.com might require a cost-benefit analysis. While there’s a fee associated, consider the potential revenue gained from increased visibility and better customer relationships—often, these improvements pay off very quickly.

The Google Business Profile is a critical component of your local SEO strategy and is considered a form of search engine optimization for local businesses.

It helps your business appear in local search results, Google Maps, and the “Local Pack” when customers search for products or services in your specific area.

Optimizing your profile is essential for improving local visibility and attracting customers who are located in your business’s vicinity.

Is this worth just a few minutes of your time to discuss and consider?

Thanks for your time!