Digital Marketing

SEO Case Studies

1 – Ecommerce:

Challenges

1. Low Initial Search Presence – The store struggled to rank for relevant keywords in Google and Bing search results.
2. Highly Competitive Niche – Competing against well-established fashion brands and online marketplaces.
3. Limited Organic Traffic & Rankings – Needed a strong SEO foundation to climb search rankings.

SEO Strategy Implemented

• Keyword Optimization & Targeting – Focused on 20 high-intent fashion-related keywords to capture buyer searches.
• On-Page SEO Improvements – Enhanced meta tags, headings, alt text, and internal linking for product and category pages.
• AI-Powered SEO Analysis – Leveraged AI-driven insights to refine keyword strategy and identify content gaps.
• Content Strategy & Blogging – Created style guides, trend reports, and fashion tips to drive organic traffic.
• Backlink Building & Authority Growth – Secured fashion-related backlinks from blogs, influencers, and magazines.
• Technical SEO Enhancements – Improved site speed, mobile usability, and structured data for better indexing.

Results & Performance Metrics

1. Significant Ranking Growth

• Total Earned Rankings: Grew steadily from 0 to 12+ ranked keywords, indicating a strong upward trend.
• Keyword Performance:
  • Over 6 keywords ranked in the Top 10, driving high-converting traffic.
  • Keywords spread across Top 20, Top 30, Top 40, and Top 100, showcasing progressive SEO success.

2. SEO Performance & Lead Generation Impact

• Estimated Ranking Value: $3,936, showing early-stage organic value.
• Potential Ranking Value: $11,000, reflecting long-term SEO revenue potential.
• Task Completion Rate: 100%, with 75 completed SEO tasks, including content optimizations, link-building, and technical fixes.

3. Traffic & Search Engine Distribution

• Google & Bing Presence: Ranking improvements were observed across both search engines, with Google leading the growth.
• Target Country: The campaign focused on the primary market, ensuring relevant traffic and customer engagement.

2 – Ecommerce:

Challenges

1. Highly Competitive Market – Competing with tech giants like Apple, Amazon, and Best Buy for keyword visibility.
2. Need for Better Keyword Targeting – Ranking for 50 targeted keywords, but struggling to achieve Top 10 positions for many of them.
3. Improving Organic Traffic & Click-Through Rate (CTR) – Existing traffic was not converting well due to lower search visibility.

SEO Strategy Implemented

• Keyword Optimization & Competitive Analysis – Focused on long-tail, high-conversion keywords such as “best iPhone case for durability” and “fastest iPad charger” to bypass high-competition short-tail searches.
• On-Page SEO Enhancements – Optimized product descriptions, meta tags, internal linking, and structured data to improve rankings and CTR.
• Content Marketing Strategy – Created tech guides, product comparisons, and buyer reviews to target informational searches and drive engagement.
• AI-Powered SEO Analysis – Used AI-driven insights to identify ranking opportunities, optimize content, and track competitor strategies.
• Backlink & Authority Building – Acquired high-quality backlinks from tech blogs, influencers, and industry review sites to strengthen domain authority.
• E-commerce Technical SEO – Implemented schema markup, optimized category pages, and improved site speed & mobile UX for better search performance.

Results & Performance Metric

1. Explosive Growth in Rankings

• Total Earned Rankings: Jumped from under 50 to over 120 rankings, showing a strong upward trajectory.
• Keyword Performance:
  • 10+ keywords ranked in the Top 10, driving higher organic traffic.
  • Significant distribution across Top 20, Top 30, and Top 50 rankings, highlighting consistent SEO improvements.

2. SEO Performance & Business Impact

• Estimated Ranking Value: $30,473, reflecting the monetary worth of improved organic traffic.
• Potential Ranking Value: $91,000, indicating further revenue growth potential with ongoing optimizations.
• Task Completion Rate: 100%, with 121 completed SEO tasks, including content enhancements, backlink outreach, and product page optimizations.

3. Google-Focused Success & Local Search Engagement

• Google vs. Bing Performance:
  • Majority of rankings were achieved on Google, reinforcing strong on-page SEO efforts.
  • Bing rankings also improved, diversifying organic traffic sources.
• Target Location: United States, ensuring relevance for tech-savvy buyers in the ecommerce space.

3 – Beauty:

Challenges

1. Competitive Niche – Competing against established health and wellness brands in the highly saturated essential oils market.
2. Balancing Content & Ecommerce SEO – Needed to rank high for informational searches while also driving conversions for essential oil products.
3. Improving Global Search Visibility – The site received traffic from multiple countries, but needed stronger keyword rankings in high-value markets like the U.S., Australia, and Canada.

SEO Strategy Implemented

• Targeted Keyword Optimization – Focused on high-intent search queries like “essential oil benefits,” “doterra callus remover,” and “list of essential oils and their uses”.
• Google & Bing Search Visibility – Optimized meta descriptions, structured data, and keyword targeting to improve rankings across multiple search engines.
• AI-Driven Competitive Research – Used AI-powered SEO insights to identify keyword gaps, competitor weaknesses, and content expansion opportunities.
• Content Marketing & Blogging Strategy – Published long-form educational content, product guides, and essential oil recipes to attract and retain users.
• E-Commerce SEO Enhancements – Improved product page SEO, category structure, and Google Shopping feed for essential oils.
• Backlink Acquisition & Authority Growth – Built high-quality backlinks from health blogs, wellness influencers, and essential oil forums.

Results & Performance Metrics

1. Strong Growth in Keyword Rankings & Organic Traffic

• Organic Traffic Growth: Reached 1,611 visitors per month, showing a strong upward trend in traffic acquisition.
• Organic Keyword Expansion:
  • 6,885 total ranked keywords, demonstrating broad search visibility across essential oil topics.
  • Significant growth in Top 3, Top 10, and Top 20 keyword rankings, boosting brand visibility.
• Top Performing Keywords:
  • “Doterra callus remover” – #1 ranking (90 searches/month)
  • “Essential oil for eyelid dermatitis” – #1 ranking (70 searches/month)
  • “List of essential oils and their uses” – Ranked #3 (390 searches/month)

2. SEO Performance & Global Reach

• Traffic Distribution:
  • 65% from the U.S., followed by Australia (6.8%), Canada (6.4%), and the UK (3.7%).
  • 18% of traffic from other international markets, showcasing a diverse global audience.
• Search Visibility:
  • 24% of searches featured in Google SERP Features, including featured snippets, image packs, and People Also Ask results.

3. Competitive Positioning & Revenue Impact

• Increased product page engagement, leading to higher conversions for essential oils and aromatherapy products.
• Higher engagement on blog content, attracting users interested in natural health and wellness solutions.

4 – Beauty:

Challenges

1. Competitive Beauty Industry – The skincare industry is highly competitive, with large brands dominating search rankings for key skincare terms.
2. Building Brand Awareness – As a relatively new skincare product, the brand needed to establish credibility and trust among potential buyers.
3. Google & Bing Performance – While Google rankings improved steadily, Bing search presence needed further optimization to capture additional traffic.

SEO Strategy Implemented

• Optimized Product & Category Keywords – Focused on product-specific terms like “Smart Skin Cream” and “SS Cream”, as well as skincare-related searches.
• Google My Business (GMB) & E-Commerce SEO – Enhanced Google Shopping listings, optimized product pages, and improved schema markup for better search visibility.
• Technical SEO & Mobile Optimization – Improved site speed, mobile usability, and structured data to enhance search rankings and user experience.
• AI-Driven Competitor Research – Used AI-powered insights to analyze competitor rankings, identify content gaps, and refine product page SEO.
• Content Marketing & Authority Building – Created skincare guides, product comparison articles, and influencer collaborations to build credibility.
• Backlink & Review Generation – Secured high-quality backlinks from skincare blogs, beauty review sites, and online publications to increase authority.

Results & Performance Metrics

1. Significant Ranking Growth for Product Keywords

• Total Earned Rankings: Increased from 0 to 50+ ranked keywords, demonstrating strong SEO growth over time.
• Top 10 Rankings Achieved:
  • “SS Cream Smart Skin Cream” – Ranked #1 on Google & Bing
  • “Smart Skin Cream” – Ranked #1 on Google & Bing
  • Multiple keywords reached Top 20 and Top 30 positions, improving product discoverability.

2. SEO Performance & Business Impact

• Estimated Organic Ranking Value: $18,184, reflecting the monetary worth of improved organic traffic.
• Potential Growth Value: $38,000, showcasing scalability and revenue growth potential with continued SEO efforts.
• Task Completion Rate: 100%, with 218 completed SEO optimizations, including product page enhancements, content creation, and backlink outreach.

3. Google vs. Bing Search Performance

• Google Success – Achieved #1 rankings on Google for key product-related searches, driving significant organic traffic.
• Bing Growth Achieved – Ranked #1 on Bing for targeted product searches, improving visibility across multiple search engines.
• Higher Customer Engagement & Sales – Increased website visits, product page conversions, and direct-to-consumer sales.