How to Make Sure Your Business Benefits With Good SEO
The goal of SEO, Search Engine Optimization, is simple:
►Rank high enough in the search results so potential customers can easily find your products and/or services via your online presence (preferably your website).
►After getting their attention, your website will provide the answers to their needs and begin to build the trust required for these potential customers to become paying customers and eventually your clients.
So, the goal is simple. Making it happen is not.
Most likely, you are here because you know your website needs to be optimized, or you want better SEO results than you are currently getting.
Having great SEO will be a complete game-changer for your business. Ranking high on the Search Engine Results Pages (SERPs) for competitive and in-demand keywords and phrases, will lead to your business growth.
How exactly can your business benefit from SEO?
Visibility: When your website is optimized, it can show up higher in search results, preferably the first 2 pages for the products and services you offer.
Website Traffic: You can get more potential customers without spending on ads. This is known as organic traffic as opposed to ad-driven traffic.
Credibility: People trust the websites that rank well in the SERPs. Being on that first or even second page makes your business seem more legitimate. That’s not to say that businesses that rank below are not, it has to do with perception. Also, people in general are not patient and rarely go beyond the second page.
Long-Lasting Benefits: Unlike ads that vanish when the money does, good SEO can keep giving you results for a long time.
However, if you’re shopping around, be careful because not all SEO service providers hold themselves to a high standard. Some companies will over-promise or use illegal tactics (called Black Hat techniques) that can backfire and hurt your ranking.
Always go for a reliable agency that plays by the rules instead of risking serious penalties that could cost you a lot.
There are many legit SEO service providers available, but unfortunately, there are also scammers who make unrealistic promises. Here are some ways you can protect yourself and make sure you’re making a smart decision:
4 Ways to Recognize a Good SEO Agency
1 – There Is A Clear Strategy: A good and transparent SEO provider will explain what they’re going to do and set real attainable expectations.
2 – They Only Use Honest Techniques: Stay away from SEO providers that use underhanded methods like keyword stuffing (unnatural overuse of keywords) or buying links (paying for backlinks to another site to boost ranking)—those will hurt you in the long run.
3 – They Provide Data-Driven Results: Legitimate SEO service providers will give you analytics and reports to show progress.
4 – There is NO Goal, NO Guarantee, and NO Promise of an Instant #1 Ranking:
SEO takes time. If someone promises you a number 1 ranking on the SERPs, even if not instantly, they’re not legit.
5 Red Flags to Watch Out For
1 – Lack of Transparency: If they can’t explain how they work, that’s a red flag.
2 – Suspiciously Cheap Services: While there are different plan levels, good SEO isn’t cheap.
3 – Ownership Confusion: Some shady providers might take over your website and won’t give back your access if you decide to leave.
4 – Black-Hat Techniques: Avoid tactics like link farming (creating a group of websites that all link to each other to artificially boost their search engine rankings, it’s a form of spamdexing, or spamming the search engine’s index); this will get you penalized.
5 – Promises of Quick Results: If they say you’ll see results overnight, or in a few days it’s a scam. You shouldn’t expect to see changes for a couple of months at least, depending on how competitive your niche is.
In the meantime…
There are some “basic” SEO strategies you can do yourself to boost your website’s visibility without hiring anyone.
Just remember, that a reliable SEO firm can offer much more, such as ongoing expert optimization and 24/7 monitoring (search engines very very rarely announce algorithm changes). Here’s a quick list:
- Optimize Your Website for the Search Engines
Use Relevant Keywords: Find out what your audience is searching for and sprinkle those keywords naturally in your content.
Improve Site Speed: A fast-loading site makes for a better user experience and helps your SEO.
Make It Mobile-Friendly: Search engines love sites that look good on mobile devices (this is a biggy 👍). - Always Create High-Quality Content
Write Blog Posts: Share valuable insights that solve problems for your audience.
Use Clear Headings: Break up your content with headings to make it easy to read.
Update Old Content: Keep your existing pages fresh with new info and relevant keywords. - Master On-Page SEO
Optimize Title Tags & Meta Descriptions: Make them catchy and use keywords.
Use Internal Linking: Link to your own relevant pages to help with navigation and SEO.
Improve Image SEO: Make sure images load quickly and use alt text with keywords. - Build Backlinks
Do Guest Blogging: Write for respected sites in your industry to earn backlinks.
Be Active on Forums & Social Media: Sharing helpful insights can lead to organic links.
Network with Other Businesses: Teaming up with others for backlinks can be a win-win. - Utilize Local SEO
#1 – Claim or Create Your Google Business Profile: This is key for getting noticed in local searches. It’s shocking how many local businesses ignore their GBP (it’s costing them more than they know, read why HERE).
Encourage Reviews: Good customer reviews boost your credibility.
Use Location-Based Keywords: If you’re targeting local customers, always toss the location (city or state names) into your content. - Track & Adjust Your SEO Efforts
Use Google Search Console & Analytics: These tools help keep an eye on your progress.
Experiment & Improve: Adjust strategies based on the data you gather.
Why Choose SEO Service With Us?
NūbizSoho.com’s SEO Solutions will provide ALL the key benefits of an effective SEO agency, as mentioned earlier, to help your business stand out and attract customers.
Plus…
Advanced, AI-Driven Technology:
We leverage proprietary and patented AI technology to manage and optimize campaigns.
Our unique SEO Focus Controls (an AI tuning counsel found on your dashboard) will give you real-time control over the aggressiveness of your SEO strategy.
Exceptional Transparency and Reporting:
Our reporting is designed to be visual and easy-to-understand with regular status updates and reports that are free of technical jargon. This focus on transparent, clear, and understandable communication helps to pin-point client expectations which lead to client satisfaction and retention.
High-Quality Results and Expertise:
Clients consistently praise our deep SEO expertise and the significant business impact of our work, including increased sales, lead generation, and improved brand visibility.
Comprehensive Service Integration:
We offer an optional streamlined approach that can combine AI-Powered SEO with our other services like web design, social media management, and pay-per-click (PPC), simplifying project management and billing for you.
Partner with us – Get their attention – Answer their needs – Start building trust – and Acquire their business with our Active-Managed, AI-Powered SEO Solutions.
SEO isn’t a myth. It’s a tested and proven ongoing strategy; be patient, you’ll see the rewards in the long run.
Now you might be wondering, “What is the Potential ROI of SEO for My Website?“
Thanks for your time!